Privacy Policy

Last Updated: September 15, 2026
 

1. Introduction

Welcome to Walmoore Publications (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, https://walmoore.ng/ (the “Site”), purchase our digital products, or interact with our advertisements.
 
By using our Site or purchasing our products, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Site.
 

2. Information We Collect

We collect information to provide better services to our users. This includes:
 

A. Personal Information You Provide

  • Contact Information: Name, email address, and phone number (provided during checkout or when subscribing to our newsletter).
  • Transaction Information: Details of the products you purchase, order history, and billing information. (Note: Full credit/debit card details are processed securely by our third-party payment gateways and are not stored on our servers).
 

B. Automatically Collected Information

  • Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, and the time/duration of your visits.
  • Cookie Data: Information collected via cookies, web beacons, and similar tracking technologies (see Section 7).
 

3. How We Use Your Information

We use the collected information for the following purposes:
  • To process and deliver your digital product purchases (e.g., sending the PDF download link).
  • To provide customer support and respond to your inquiries or refund requests.
  • To send you important updates about your order or changes to our Terms and Policies.
  • To improve our website’s functionality, user experience, and product offerings.
  • To send promotional emails, newsletters, or special offers (only if you have opted in, with an easy opt-out option provided in every email).
 

4. How Data from Advertisements is Used

We run advertisements on third-party platforms (such as Meta/Facebook, Instagram, Google, etc.) to promote our real estate guides. To measure the effectiveness of these ads and provide you with relevant content, we and our advertising partners use tracking technologies (e.g., Meta Pixel, Google Analytics, Conversion APIs).
 
Here is how data related to advertisements is used:
  • Conversion Tracking: We track whether a user who clicked on our ad completed a desired action (e.g., purchasing the Blueprint) to measure our return on ad spend.
  • Retargeting/Remarketing: If you visit our Site but do not make a purchase, we may use anonymized or pseudonymized data (like a browser cookie or hashed email) to show you relevant Walmoore ads on other platforms you visit.
  • Audience Optimization: We may share aggregated, non-personally identifiable data with ad platforms to help them find “lookalike audiences”—people with similar characteristics to our existing customers—who are more likely to be interested in our products.
  • Ad Personalization: Data such as your IP address, device type, and general browsing behavior on our Site may be used by ad networks to serve you ads that are more relevant to your interests.
 
You can opt out of personalized advertising by adjusting the ad preferences in your Google Account or Meta Account settings, or by using cookie management tools as described in Section 7.
 

5. Third-Party Service Providers

We do not sell your personal data. However, we share necessary information with trusted third-party service providers who assist us in operating our business, under strict confidentiality agreements. These include:
  • Payment Processors: (e.g., Paystack, Flutterwave) to securely process your transactions.
  • Email Marketing Services: To manage our newsletter and customer communication.
  • Analytics and Advertising Partners: (e.g., Google, Meta) as detailed in Section 4.
 
These third parties are prohibited from using your personal information for any purpose other than providing services to us, and they are required to maintain the security of your data.
 

6. Data Security

We implement industry-standard administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. This includes SSL encryption for data transmitted between your browser and our Site. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
 

7. Cookies and Tracking Technologies

Our Site uses “cookies” (small text files stored on your device) to enhance your experience, remember your preferences, and analyze site traffic.
  • Essential Cookies: Required for the Site to function (e.g., remembering your cart or login session).
  • Analytics/Marketing Cookies: Used to understand how visitors interact with the Site and to deliver targeted advertisements.
 
You can choose to disable cookies through your browser settings. However, doing so may limit your ability to use certain features of our Site, such as the checkout process.
 

8. Your Data Protection Rights

Under the Nigeria Data Protection Act (NDPA) 2023, you have the following rights regarding your personal data:
  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of any inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your personal data, subject to legal or contractual obligations (e.g., we may need to retain transaction records for tax purposes).
  • Right to Object/Opt-Out: Opt out of receiving marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us directly.
 
To exercise any of these rights, please contact us using the information in Section 11. We will respond to your request within a reasonable timeframe, as stipulated by law.
 

9. Children’s Privacy

Our Site and digital products are intended for adults (18 years and older). We do not knowingly collect personal information from children under the age of 18. If we become aware that we have inadvertently collected such data, we will take steps to delete it promptly.
 

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The updated version will be indicated by an updated “Last Updated” date at the top of this page. We encourage you to review this policy regularly. Continued use of our Site after changes are posted constitutes your acceptance of the revised policy.
 

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: